Company description
Yasmin Joseph Lingerie was founded by Yasmin and Joseph, a father-daughter collaboration.
The brand’s mission was to achieve the perfect balance between function and fashion, re-engineering bras to be both comfortable and flattering.
That elusive combination made for a challenging wish list: pretty bras that were easy to wear, promising no pressure on the shoulders, no visible bra lines and no unwanted bulges. The end product would be a bra that was alluring and feminine, yet comfortable enough to wear every day. With those aspirations in mind, design work quickly began in Sydney.
