Company description
Roy Morgan data tells us that 46.2% of all Australians rate 'word of mouth' to be the most influential factor in their decision making.
As we know, increasingly, this word of mouth is digital word of mouth and the conversation is happening on-line. It means that if you really want consumers to listen to your message, the most effective media channel you have is the digital word of mouth from one consumer to another. And the most effective environment in which to have this conversation is social media.
Our experience and expertise is in producing on-line campaigns, engagements and experiences that create digital word of mouth - and then harness this potential for your brand. It's why we design everything we do around people - what they think, do, like, share and talk about are at the centre of everything we do. It means social media is not stand-alone. Its implementation and utilisation has direct implications for broader communications, brand and business. It also has implications for search and search strategy.
It's why Save The Robots develops fully integrated strategies that bring a coherent focus across brand, digital, mobile, search, social media that delivers greater cost efficiency and ROI.
