Company description
At Ruby Cha Cha, we are driven by a spirit of passion and
creativity, which is crystallised in our name, our culture and our office.
Creativity with purpose drives our working style, infecting our projects with
creative thinking and exciting outcomes for consumers, customers and clients.
Our power is in how we understand both your customer and your
business, and how to create a pathway for growth. We are more than a market
research agency, we offer business solutions, trends for the future, opinions
and insights to crack the most difficult consumer problems. The difference is
in our practice. We don’t do fluffy; we don’t sit on the fence and we don’t do
superficial.
People often ask us how we got our name. It’s very simple. Ruby
is the colour of passion, enthusiasm and energy and Cha Cha is the dance – fun,
spirited and memorable. We are fiercely independent, and innovative, harnessing
the power of people, experience and context for better decision making.
We exist to help our clients achieve brand and customer
potential. We do this by getting up close and personal with your customers and
prospects using innovative and traditional research methods such as focus
groups or ethnographic observations of customer experiences and moments of
truth. We provide decision making confidence by helping you choose the right
products, features and benefits to target the right audiences with the most
compelling messages. We use our knowledge and skills to provide you with fresh
and actionable insight that helps you crack business problems and unearth new
opportunities for growth.
