Company description
BRANDiT is a Gold Coast branding and marketing consultancy that ROCKS! We broke free of the box and speak in a language that everyone can understand. We know that every dollar spend needs to have measurable impacts on your business and we are hear to teach you how to implement everything from free activities to marketing with a clear strategy.
BRANDiT is different, we want to teach you about branding and marketing so that you LOVE it as much as we do and apply the tools and knowledge everyday as your brand and business grows.
BRANDiT is not an advertising or creative agency; we focus on the strategic development steps prior to that, the steps where a brand or marketing strategy is defined and developed, where a brand is created, where your market is analysed, where your systems and processes are structured, where products are defined + named + positioned and where management understands and takes ownership of its brand architecture.
Once the analysis, planning and strategy are set we then liaise with all the creative talent available to bring your strategy to life, from the coordination and execution of your logo, brand elements and styleguide to promotional material, website and your online /digital marketing strategy. An advertising or creative agency is focused on providing the best creative possible based on your brief. They rarely understand their clients’ brand architecture, business systems and how a management team can impact the brand. It is the role of BRANDiT to provide clear guidance to both groups to ensure a companies brand and marketing strategy are in-line with their communications material. It’s important that the two are aligned otherwise the brand a company thinks it has, the brand it actually has and their customers perception could not be further apart.
The brand is the overall experience felt by the customer, their perception of you defines their reactions towards you good or bad. The goal of branding is to manage and grow positive perception and in turn revenue.
BRANDiT areas of expertise
BRANDING
- Brand architecture / strategy
- Brand auditing
- Brand styleguides
- Brand driver
- Brand education
- Brand management
- Brand and product positioning
- Brand rebranding
- Customer segmentation
- Market analysis
- Merger & acquisition rebrand
- Logo & identity design
MARKETING
- Marketing strategy
- Communications strategy
- Company setup
- Company systems framework
- Competitive Analysis
- Digital strategy
- Market research
- Marketing management
- Web development strategy
- Project Management
At BRANDiT we are committed to providing customised branding and marketing services based on business size, market and specific needs. It isn't a one size fits all approach.
